Southern Season Partners with Chef Vivian Howard

Southern Season has just announced an exclusive partnership with the Peabody Award Winning, NC Native Chef Vivian Howard of the acclaimed PBS Show “A Chef’s Life.”

The partnership is launching later this month with an assortment of handcrafted crates curated by Vivian Howard, Pop-Up Vivian Howard Shops within the Chapel Hill store, an online store, a Vivian Howard blog, and co-branded products launching early next year. Vivian will also be in the Chapel Hill Store on December 12th doing cooking demonstrations, signing copies of “A Chef’s Life” season 1 DVDs, and sharing her favorite holiday recipes.

Vivian Howard Southern Season

Here’s the Press Release:

Southern Season is pleased to announce a partnership with Vivian Howard of the Peabody Award-winning show, A Chef’s Life ( The collaboration, a first for both the North Carolina-born chef and the North Carolina-based gourmet marketplace, will be launched just in time for the holidays. Encompassing a spread in Southern Season’s legendary holiday catalog, a Vivian Howard shop in each of the gourmet marketplace’s three retail locations in Chapel Hill, Charleston, and Richmond, as well as online and co-branded products, the partnership marries their shared value of Southern entertaining with great Southern food made with local products.

Vivian Howard

“Working with Vivian is a perfect marriage,” says Southern Season’s President Dave Herman. “Both Southern Season and Vivian Howard strive to tell stories of Southern traditions and explore modern perspectives that make our region one of the richest culinary destinations in the world.”

Vivian HowardVivian Howard for Southern Season will debut with a group of specialty gifts collections exclusive to Southern Season, each delivered in a Vivian Howard handcrafted wooden crate, and including items carefully chosen by Vivian that reflect her dedication to the spirit of modern Southern cooking. These gifts are indicative of the tools and artisan products one would find in her kitchen, include “Kinston Inspiration,” (featuring signature items from her hometown), “Ben’s Birthday Gift” (an assortment of her husband’s favorite breakfast items), and “Childhood Memories” (a sampling of some of her favorite snacks when growing up). Her signature “Pimp My Grits” gift assortment honors a popular dish on the menu of her renowned Kinston, N.C. restaurant, Chef & the Farmer.

Vivian Howard“If someone asked me to design a store that perfectly reflected my sensibilities as a shopper, I’d probably conjure up something that looked just like Southern Season,” says Vivian Howard of the partnership. “So I’m over the moon that I’m able to make my own little mark in their stores. Southern Season is a brand I feel is a totally organic extension of me.”

In addition to these unique holiday gifts, each of Southern Season’s three retail locations will showcase a Vivian Howard Shop featuring her favorite artisan products, gadgets, kitchen staples, and more. In early 2015, Southern Season will debut a line of Vivian Howard for Southern Season products, based on some of Vivian’s favorite recipes. These products will be available exclusively at Southern Season stores and on their website (

Additionally, Vivian will be making appearances at Southern Season’s Flagship Chapel Hill, North Carolina on December 12th, Richmond, Virginia on December 11th, and in our Charleston store in early 2015.

About Southern Season:
Founded in 1975, Southern Season prides itself on offering unique, high-quality food and kitchen items to customers. The company has been featured In New York Times, Travel + Leisure and Southern Living, as well as on the Food Network. The National Association for Specialty Food named the company Outstanding Retailer of the Year and Gourmet News presented the company with its Retail Achievement Award for its success in food education. Headquartered in Chapel Hill, N.C., Southern Season has retail locations in Chapel Hill, Richmond, Va. and Charleston, S.C. Learn more at

About Vivian Howard:
Vivian Howard learned early on to appreciate the ebb and flow of eating with the seasons. She worked under some of New York’s most cutting edge chefs, including Wylie Dufresne and Sam Mason at wd~50 and was a member of the opening team at Jean Georges Vongerichten’s Spice Market. In 2005, Howard and her now-husband, Ben Knight, left the urban landscape to open Chef & the Farmer in Kinston, NC. Eight years later, the couple expanded their restaurant footprint to include the Boiler Room Oyster Bar. And in September 2013, A Chef’s Life, premiered on PBS. It follows Howard and Knight and their restaurants, exploring both traditional and modern applications of Southern ingredients. In 2014, the show received a Peabody Award and was a James Beard Media Award finalist.