Charleston – Local information website InTown.com has become the go-to resource for consumers looking for things to do, see and eat in the Charleston area. Now, the creative duo behind InTown have launched the InTown smartphone app which puts the innovative lifestyle website in the palm of your hand. An affordable advertising tool dedicated to promoting small businesses and the surrounding community, the company prepares to take the concept and functionality “out-a-town” with a regional and national growth strategy.
Launched in 2012 by Steven and Laura Dolloff, InTown serves as a virtual guide for consumers to discover Charleston area restaurants, stores, services, activities, events and more. InTown users are able to search and filter businesses, take advantage of local promotions, enter giveaways and receive daily emails about the most sought-after events and happenings on the platform. InTown also serves as a convenient, valuable tool for hotel concierge staff, real estate agents, business clients, and the tourism industry enabling users to access a virtual tour guide at their fingertips.
“InTown is a one-stop-shop,” says Steven. “People don’t want to spend their limited time searching. Being able to filter by category and date is a popular feature, as even the national platforms don’t provide the option to do this even if you “follow” or “like” a business. We want to change that. With our platform established in the Charleston area, we’re preparing to expand regionally to drivable markets and looking for a strategic partner to assist in going national.”
For local business owners, InTown serves as a powerful marketing tool giving them the ability to showcase their products and services, share promotions and discounts, and communicate directly with potential customers – all in real time.
“Business owners want to find and attract new customers and stay connected to the ones they already have,” say’s Laura. “Traditional marketing can be expensive and isn’t always effective. In the past a business owner could simply post on Facebook to get the word out, however, with new restrictions and lower visibility on social media platforms, it’s more challenging than ever to attract the consumers attention.”
For less than a dollar a day, just $299 a year, a local business can reach 100% of their followers on InTown with real time notifications. After publishing, InTown provides additional promotion on their social media channels, daily emails, radio, TV segments and events, allowing each associated member unlimited exposure. The InTown App provides merchant members digital and mobile marketing without individual expense and upkeep.
Merchants are welcome to a free three-month promotional trial before subscribing to the service. Because InTown believes that a strong community builds good business; nonprofits, schools, municipalities and churches can utilize the service free of charge.
InTown.com and the InTown smart phone apps are your resource for community events, happenings, deals & more. With the areas most comprehensive listing of area concerts, sporting events, tours & attractions, restaurants, family outings & more. InTown keeps your “in the know” about where to go & what to do. For more information visit InTown.com or download the free InTown smart phone app through iTunes or Google Play.
Epicurean Note: I’ve worked with Laura Dolloff on a Charleston project and can say she is an incredible entrepreneur and all around nice person to deal with. She consistently goes the extra mile. And she and Steven’s new InTown App is terrific!