euphoria Tickets On Sale Now

Greenville, SC – euphoria tickets are now on sale for the 11th food, wine + music festival in Greenville, SC September 22-25, 2016. Tickets may be purchased at

“Named one of the “10 Southern Food Festivals You Need to Taste” by The Atlanta Journal-Constitution, “Top 20 Events in the Southeast,” and praised in USA Today, Oprah Magazine and The New York Times – euphoria highlights Greenville, SC’s culture, depth of talent and outstanding revitalized downtown. Drawing over 6,000 guests from 30 states & multiple countries, this four-day weekend features celebrated chefs, celebrity singers and songwriters, craft brewers, cookbook authors, sommeliers, and unique luxury experiences.

euphoria has a new look + feel for its 11th food, wine + music festival! Its’ home base has expanded to include the West End near Fluor Field, and while signature events remain, new events and locations have been added celebrating Greenville’s thriving downtown – and beyond. With an emphasis on intimate culinary, musical and learning experiences celebrating the South, grab a front row seat to experience the South’s most beloved pitmasters, America’s Got Talent’s Benton Blount, Peabody award-winning Chef Vivian Howard and three-star Michelin chef Curtis Duffy of Grace in Chicago.

VIP & Sporting Events, Thursday – Saturday

Don’t fret, you can do it all this year. VIP guests may choose to attend all 3 experiences: SIP, EAT & LISTEN. These events include a Southern cocktail event with Robert Moss, author of the new “Southern Spirits: Four Hundred Years of Drinking in the American South” – and more. And euphoria’s Sporting experiences offer a professional level ride with cyclist George Hincapie as well as a moderate ride on the Swamp Rabbit Trail with Border Springs’ shepherd, Craig Rogers, both followed by lavish fall picnics.

SONGWRITERS RECIPE, Thursday 7pm to 10pm

This years’ “Songwriters Recipe” – to be held at the rustic-chic new Revel Event Center – welcomes Grammy award-winning songwriters Tim Nichols and Kelley Lovelace, best known for his number 1 hit, “He Didn’t Have to be” with country music artist Brad Paisley.


This year, euphoria opens their 4-day weekend with a tasting highlighting the Upstate’s extraordinary talent, from chefs, farmers and artisans, to brewers & distillers.

TASTE OF THE SOUTH, Friday 6pm to 10pm

Friday’s Taste of the South, located in Greenville’s Wyche Pavillion – the original Duke Mayonnaise Factory in downtown Greenville – will spotlight America’s premier chefs from all corners of the South:

· Billy Allin – Cakes & Ale (Georgia)
· Clark Barlowe – Heirloom Restaurant (North Carolina)
· Justin Burdett – Local Provisions (Asheville)
· Sarah Gavigan – Otaku South (Tennessee)
· Kenny Gilbert – Gilbert’s Underground Kitchen (Florida)
· Alex Harrell – Angeline’s New Orleans (New Orleans)
· Dallas McGarity – Marketplace (Kentucky)
· Erik Niel – Easy Bistro (Tennessee)
· Ian Robbins – Williamsburg Winery (Virginia)

· Nate Whiting – 492 (South Carolina)

FEAST BY THE FIELD, Saturday 12pm to 4pm

FEAST brings euphoria’s nationally acclaimed chefs and producers together for intimate tastings, once-in-a-lifetime learning experiences, and live cooking and beverage demonstrations for a new & improved tasting tent experience in euphoria’s new location on the West End near Fluor Field. New featured areas include the following, in addition to the Artisan Market and the Live Cooking Stage.


· euphoria Classroom (5 classes, ticketed separately from FEAST)
Learn from the chefs, sommelier, brewers, winemakers, distillers + cookbook authors

· Shepherd & Friends Chef’s Table
America’s best lamb producer & his spit-roasted lamb, alongside tastings from acclaimed chefs

· Beer Garden
Brewers from across the South pour their award-winning craft brews

· Open Flame
Watch & taste as the South’s rising chefs cook over open flames

· Pit Row
Mingle with pitmasters at their smokers as they prepare for Sunday’s BBQ

Traffic Jam, Saturday 6pm to 10pm

euphoria’s food truck rodeo with America’s Got Talent’s Benton Blount!

Guest Chef Takeovers, Saturday 7pm

Three-star MICHELIN Chef and Owner Curtis Duffy of Grace in Chicago, Illinois returns, and will be joined by an additional Michelin-starred chef for an elaborate once-in-a-lifetime multi-course dinner at The Lazy Goat. Guests will enjoy wine pairings and artisan breads from La Farm Bakery’s Lionel Vatinet, a two-time James Beard Foundation semifinalist for “Outstanding Baker.” Stay tuned for our announcement about this star-studded dinner!

Farm-to-Fork All-Female Dinner with Chef Vivian Howard, from Chef and The Farmer in Kinston, NC and the Peabody award-winning PBS series, “A Chef’s Life’s.” Howard joins us just prior to her cookbook debut, “Deep Run Roots: Stories and Recipes from My Corner of the South”. This family-style feast includes the Upstate’s own Teryi Youngblood of Passerelle and Heidi Trull from Grits & Groceries at Serenity Farm.

Pop! A Champagne Dinner features James Beard Foundation 2016 Finalist Justin Devillier of La Petite Grocery in New Orleans, LA at the new Halls Chophouse for an elegant champagne-paired, multi-course dinner.

Fire + Cider Pop-Up features Chef Craig Deihl from Artisan Meat Share in Charleston, SC alongside Cider Expert Mattie Beason of Black Twig Cider House in Durham, NC and his Spanish txotx! Bacon Brother’s Anthony Gray is the host for this casual, convivial party at a secret pop-up location, to be announced a few days prior…

Southern Roots brings SC native Suzanne Cupps, Chef de Cuisine of Untitled restaurant in the Whitney Museum of American Art in NYC, to join Jason Scholz from Stella’s Southern Bistro for an artful evening.

North Meets South: A Celebration of the Carolina’s, an annual euphoria dinner at American Grocery with Chef Joe Clarke, welcomes Joe Kindred from Kindred in Davidson, NC – chef/owner of one of Bon Appetit’s “Best New Restaurants of 2015.”

FIRED UP!, Sunday 10am to 2pm

Sunday’s Brunch brings the South’s finest barbecue to the heart of Greenville – from whole hog barbecue to beef brisket – to the tune of Shawn Spencer Band’s modern Americana.

· Buxton Hall – Elliott Moss, Asheville NC
· Lewis BBQ – John Lewis, Charleston SC
· Home Team BBQ – Aaron Siegel, Charleston SC
· Myron Mixon – Host of Destination America and three-time BBQ World Champ
· Nard’s Backyard BBQ – Randall Knight, Greenville SC
· PICNIC – Wyatt Dickson, Durham NC
· Skylight Inn BBQ & Sam Jones BBQ – Sam Jones, Ayden/Winterville, NC
· Southern Smoke BBQ – Matthew Register, Garland, NC


euphoria’s 2nd annual kids cooking competition – Healthy Lunchtime Throwdown – offers kids ages 8-13 the opportunity to compete on stage at a family-friendly event with Michelin chefs as their sous-chefs; the winning dish will be incorporated into all Greenville County Schools. Judges from LiveWell Greenville, Mill Village Farms and Cooking Light return this year, along with Tanya Steel, Director of the Julia Child Award, and founder of the Healthy Lunchtime Challenge and Kids’ State Dinner at The White House.

Sunday Supper

One of euphoria’s most sought-after food events welcomes James Beard Foundation 2012 winner “Best Chef: South” Chris Hastings of Hot and Hot Fish Club and most recently, OvenBird, both in Birmingham, AL, for a gracious supper served in historic, open-air Wyche Pavillion next to the Reedy River.

Hotel Packages are available through Hyatt Regency Greenville: Downtown, Courtyard Greenville Downtown (Marriott), The Westin Poinsett, Hampton Inn & Suites Greenville-Downtown-Riverfront, Aloft Greenville Downtown and the Swamp Rabbit Inn.

Prepare for a 4-day state of food, wine + music euphoria: September 22 – 25, 2016!

What began in 2006 as a three-day festival highlighting Greenville, SC’s culture, depth of talent and outstanding revitalized downtown, now draws nationally acclaimed chefs, celebrity singers and songwriters, craft brewers, Master Sommeliers and more for a euphoric four-day weekend. Proceeds from euphoria Food, Wine + Music Festival benefit charitable organizations that provide sustenance to those in need, educate through music, and support children in need across the Upstate of South Carolina.

Follow on Twitter @AchieveEuphoria, on Instagram @EuphoriaGreenville,
and Euphoria Greenville on Facebook.
#euphoria2016 #HealthyLunchtimeThrowdown