Asheville Goods Announces New Offerings – “Craggy Gardens Snack Box” and Partnership with Bruisin’ Ales

Asheville – Asheville Goods, an online store offering gift boxes of artisanal products featuring Asheville’s local foods, recently added a snack box to their selection of gift boxes called “Craggy Gardens.” They’ve also teamed up with Asheville’s Bruisin’ Ales to pair a case of North Carolina brew with any of the gift boxes.

The Craggy Gardens gift box is named for one of Asheville’s favorite easy hikes with great views of the Blue Ridge Mountains and beyond. With items like Poppy’s Popcorn, Munki Nuts, Corner Kitchen Root Chips, and Bake Hampton Salted Caramel Macadamia Nut Bar, the snack box is perfect for picnic stops along the parkway, hotel rooms, dorms rooms, cabin snacks, man-caves, she-sheds, and late-night cravings. The cost is $38 and includes a reproduction of a vintage Craggy Gardens postcard.

Craggy GardensAlso new with Asheville Goods is their recent partnership with Bruisin’ Ales, Asheville’s purveyor of local brews as well as beers from around the world. An Asheville Goods gift box can now be paired with a case of NC Hop Lovers, Beer City Favorites, or WNC Dark Beer Lovers, creating a delicious gift or souvenir of “Beer City”. Order directly from Bruisin’ Ales online store.

“I am excited to see Asheville Goods expand with our new snack box and partnership with Bruisin’ Ales,” says Celia Naranjo, Asheville Goods founder and owner. “The Craggy Gardens Snack Box pairs perfectly with a craft brew!”

Celia moved to Asheville from the Washington, DC area 21 years ago and sought a small town sense of place similar to what she experienced growing up in rural Virginia. There weren’t nearly as many organic farmers and independent businesses when she arrived in in 1994, but Celia has watched as Asheville’s community and culture of handcrafters, artists, and entrepreneurs has evolved and grown into the spirited city that Asheville is today. Her deep-rooted love for Asheville is what propelled her to create Asheville Goods in December of 2012, and the company has found its footing as a resource for Asheville-made goods.

“The location and climate are unbeatable, and there’s so much outdoor beauty and adventure here, but my love of Asheville extends to its creative food community as well and the amazing culinary creations they make,” says Naranjo. “Asheville Goods is a platform to showcase and share some of the many talented small-batch food entrepreneurs in our city. We handpick a selection of the area’s best local goods and package them in an attractive eco-friendly box – to indulge, discover and share the tastes of Asheville.”

Boxes are inspired and named with Asheville in mind – “Land of the Sky” includes a Hickory Nut Gap mild uncured beef stick, French Broad Chocolate Riverbend malted chocolate bar, Early Girl Eatery grits, Lusty Monk mustard, 12 Bones Smokehouse Blueberry Chipotle Barbecue Sauce, Roots and Branches rosemary and olive oil crackers, and a Celtic Sea Salt mini-grinder, ($50). “Pisgah View Parkway Picnic” includes Hickory Nut Gap sopressata, Roots and Branches black pepper and olive oil crackers, Lusty Monk mustard, Black Mountain Chocolate sea salt chocolate bar, Green River Picklers Appalachian okra, and a Chocolate Gems trio of chocolate-covers salted caramels ($50). There are currently seven curated box selections ranging in prices from $38 – $62. All the selections include reproductions of various vintage postcards appropriate to the boxes. Several of the boxes offer options in their selections to suit the recipient’s interests and tastes. Asheville Goods also enjoys creating custom boxes for individuals and businesses at various price ranges from $30 to $200.

“It’s my desire to extend the outreach of the local culinary artisans, and I can testify to every product’s quality and authenticity. It is an honor to support these independent craftsmen and women,” says Naranjo.

Asheville Goods customers are anyone who loves Asheville and wants to share an authentic Asheville experience. They include Asheville residents and tourists, realtors, event planners, and businesses. “The boxes make great ‘welcome to Asheville’ gifts for my clients,” says real estate agent Tom Metcalf of Town & Mountain Realty. “They are always delighted to receive such a gorgeous box filled with all things ‘Asheville.’ It’s a gift that truly gives my clients a ‘taste’ of Asheville. Everyone who lives or has visited Asheville will appreciate the culinary essence of the city wrapped into a reusable box.”

Celia graduated from University of Richmond with a BA in English Literature and Studio Arts. She enjoys hiking and running the trails around western North Carolina with her three-legged hound dog. Other passions include Asheville’s acoustic music scene as well as canoeing the French Broad River and nearby lakes, and gardening and cooking in her west Asheville home with her woodworking husband and three cats.

Asheville Goods may be reached at 828-252-9175 or [email protected] Find them online at, on Facebook at